Every issue of Broker World contains columns by industry experts on five key product areas: Life/Underwriting, Annuities, Health & Benefits, Disability Income, Long Term Care. In addition to Focus editorial, every issue contains General Interest articles detailing timely product and marketing topics.
Monthly Commentary by Industry Experts:
Impaired Risk Review Robert Goldstone, MD
The Benefits Brief Janet LeTourneau, ACFCI
Disability Insurance Insights Eugene Cohen, Michael Cohen
Economic Behavior (Annuities) Jack Marrion
The Last Word On LTCI Ronald R. Hagelman, Jr., CLTC, CSA, LTCP

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Questions? Please contact Stephen Howard (showard@brokerworldmag.com) .

2019 Editorial Calendar

Issue Focus Topics To Be Covered
JANUARY Carrier Forecasting Forum Topics: Direction of the industry across all product lines–Life insurance, annuities, DI, CI, LTCI, health insurance; Marketing, product, service, tech and legislative outlook.

Market Update: Insurance Women Panel

Space Reservation Close: 12/5/18 Material Due: 12/12/18
FEBRUARY Accumulation Strategies/Retirement And Estate Planning Topics: Annuity and life insurance solutions; 401(k); Combination products/living benefits.

Market Update: Life BGA Panel–Product, service and tech opportunities.

Bonus Circulation: Wholesaler Marketing Group Winter Meetings.

Space Reservation Close: 1/4/19 Material Due: 1/11/19
MARCH Asset Protection/Income Replacement/Living Benefits Topics: Disability, long term care, critical illness product solutions; Life and annuity strategies; Living benefits.

Market Update: LTCI Round Table–Stand-alone and asset-based solutions.

Bonus Circulation: ILTCI Annual; Wholesaler Marketing Group Winter Meetings.

Space Reservation Close: 2/5/19 Material Due: 2/12/19
APRIL Business And Professional Planning/Helping High Net Worth Topics: Life, health, annuity, DI, CI, LTCI, 401(k) and ancillary benefit solutions for professionals and employers; Benefits to attract and retain top talent; Compensation, succession and continuation options; Reaching the middle market.

Market Update: DI Awareness Month (May) Planning Panel

Bonus Circulation: Wholesaler Marketing Group Spring Meetings.

Space Reservation Close: 3/5/19 Material Due: 3/12/19
MAY Boomers, Gen X And Millennials/Multicultural Marketing Topics: Diverse life, annuity, disability and long term care concerns and solutions; Lifetime income, living benefits and supplemental products to mitigate costs of aging and extended retirement; Generational marketing and communication musts.

Market Update: Marketing/Study Group Overview: Enhancing BGA service to producers.

Bonus Circulation: Wholesaler Marketing Group Spring Meetings.

Space Reservation Close: 4/5/19 Material Due: 4/12/19
JUNE Workplace And Middle Market Opportunities/Sales To Executives Topics: Health options–HSA, FSA and self-funding; Ancillary products; 401(k); Key person; DI and LTCI; International coverage; Increasing coverage for middle market and executives.

Market Update: Fixed Annuity Marketing Analysis

Bonus Circulation: Wholesaler Marketing Group Spring Meetings.

Space Reservation Close: 5/6/19 Material Due: 5/13/19
JULY Life Insurance/21st Annual LTCI Survey Topics: VUL, IUL, and whole life; Living benefit riders to expand versatility; Term insurance configurations; High net worth customers and business applications.

Market Update: Asset-based Long Term Care.

Special Insert: 21st Annual LTCI Product Comparison Survey

Bonus Circulation: Industry’s most comprehensive LTCI product survey is a year-round reference.

Space Reservation Close: 6/5/19 Material Due: 6/12/19
AUGUST Brokerage Product Opportunities Topics: Meeting unique life, annuity, long term care and disability needs; Partnering with professionals; Ethnic market challenges; Middle market efficiencies; Special needs planning; International travel and foreign national markets.

Market Update: Voluntary/Worksite, including the Analysis of 2018 Worksite LTCI.

Special Feature: Preparing for LIAM (September).

Space Reservation Close: 7/5/19 Material Due: 7/12/19
SEPTEMBER Indexed And Equity Products Topics: VUL, IUL and indexed annuities; Life and annuity suitability and client service necessities; Whole life for diversification; Living benefit riders/combination products to expand versatility. Retirement and estate building.

Market Update: Annuity Round Table

Bonus Circulation: Wholesaler Marketing Group Fall Meetings.

Space Reservation Close: 8/6/19 Material Due: 8/12/19
OCTOBER Agency Best Practices/Life, DI and LTCI Topics: Agency growth; Adapting to change/adopting technology; Succession planning and mentoring; Life, DI and LTCI product needs; Partnering with professionals and niche specialists.

Market Update: DI Forum

Bonus Circulation: International DI Society Annual; Wholesaler Group Fall Meetings.

Space Reservation Close: 9/5/19 Material Due: 9/12/19
NOVEMBER Impaired Risk And Financial Underwriting Topics: Case management insights; Life, annuity, disability and long term care tips for the tough cases; High net worth/large case placement and reinsurance solutions.

Market Update: Multi-Generation Agencies–Adapting to change in product, service and tech.

Bonus Circulation: NAILBA Annual; Wholesaler Group Fall Meetings.

Space Reservation Close: 9/30/19 Material Due: 10/7/19
DECEMBER Retirement, Estate And Legacy Planning Topics: Life and annuity solutions; Trust work; Special needs planning; Blended family needs; Lifetime income and living benefits; LTCI, DI, CI options to preserve an estate plan.

Market Update: Marketing To Millennials.

Space Reservation Close: 11/5/19 Material Due: 11/12/19

Click Here to Download a Printer Friendly PDF Version of last year's 2018 Editorial Calendar

Editorial Deadline: Six weeks before the month material will be published.
For editorial questions, contact Stephen Howard (showard@brokerworldmag.com)